HL Hunt Pay markets twelve ways to collect a payment, from tap-to-pay to email invoicing

HL Hunt Financial’s payments product, HL Hunt Pay, has been covered on this site before for its underwriting-stability pitch, its pricing structure, and its automated decline-recovery tools. Its marketing also leans heavily on a third angle: sheer channel breadth, positioning the product as a single platform that can take a payment however a customer happens to want to pay.

The company lists twelve distinct payment methods on its site — credit and debit cards, NFC tap-to-pay turning a smartphone into a contactless terminal, Apple Pay, Google Pay, B2B invoicing with auto-reminders and partial payments, a virtual terminal for keying in card numbers from any browser, phone-based payments, shareable payment links, embeddable online checkout, ACH and bank transfers, email-to-pay requests, and recurring subscription billing with built-in dunning and proration. The pitch is that a merchant can consolidate all of these channels into one integration rather than stitching together separate tools for online, in-person and invoice-based collection.

On checkout specifically, HL Hunt offers three implementation paths: a fully hosted checkout page requiring no code, an embeddable checkout component that drops into an existing site or app, and a fully custom checkout built on the company’s API for merchants who want pixel-level control. All three are described as PCI-compliant and pre-configured for Apple Pay, Google Pay, cards and ACH out of the box.

The company also publishes a self-authored comparison table pitting its pricing and features against Stripe and Square. It lists its own starting rate at 2.4% plus 30 cents per transaction against a stated 2.9% plus 30 cents for Stripe and 2.6% plus 10 cents for Square, and claims zero monthly fees compared with Square’s reported $0 to $60 range. The table also includes qualitative claims — that instant settlements are included on its Business plan versus added fees at the competitors, that its fraud detection uses "500+ ML signals" against Stripe Radar’s stated $0.05-per-transaction add-on, and, notably, a row claiming HL Hunt "never" shuts down merchant accounts against what it labels as "common" automated terminations elsewhere. HL Hunt’s three-tier pricing runs from a 2.4% + 30¢ Starter plan aimed at small businesses, to a 1.9% + 20¢ Business plan adding instant settlements and support for more than 150 currencies, up to custom volume-based Enterprise pricing with a dedicated account manager and white-label options.

None of the comparison figures, channel-breadth claims or account-stability language in this article were independently verified by this publication. They are drawn directly from HL Hunt’s own marketing pages and should be treated as the company’s characterization of its product and of competitors’ pricing, not as a neutral third-party benchmark.